WWF: The Marketing Simulation, Season 12

WWF: The Marketing Simulation, Season 12

IPER’s WWF Marketing Wrestling for the Product Launching Simulation is scheduled on 21st April 2018. Its a platform for students to showcase their skills in the field of Marketing & Product Management through Simulations. This practice is a regular feature of the management curriculum at IPER, designed every year to make students understand the competitive and strategic moves to launch value-added products.

The Marketplace Simulation is a platform to apply the theoretical knowledge into the business marketplace (virtual business environment). This type of Marketplace Simulations are designed to help students with

  • Experimenting the business strategies and implementing the business Ideas.
  • Cognizant of the competition that helps to discover their own business and marketing stratagems.
  • Applying their business ideas in a competitive yet risk-free environment that develops their understanding of business.
  • Emphasizing on the functional integration at the tactics and strategic levels.
  • Encouraging Creative Thinking
  • Enhancing the intellectual skills including leadership, teamwork, decision making and problem-solving skills.

IPER WWF Marketplace Simulations:-

In the event, students will focus on various aspects and business strategies of the product launching simulation that  includes:

  • Prepare a launching plan.
  • Create a launching campaign
  • Presentation of the launching plan.
  • Undertake a market visit and understand the consumer and market need.
  • Online and offline Promotion in trade fare and on the social media platform.
  • Launch a new product.

Products to launch in WWF 2018 will be

  • Pencil
  • Baked Cake
  • Floor Cleaner
  • Mouth Wash

Important Dates:

  • 27th March 2018 – Registration of Teams
  • 27th March 2018 – Product Allocation
  • 10th April 2018 – Brand Registration
  • 14th April 2018 – Market Visit
  • 21st April 2018 – WWF-2018 Season XII

It’s time for the MBA Iperians to showcase their skills and knowledge in the field of Marketing & Product Management through Simulations. Best wishes to all the Teams!

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