5th National Conference at IPER Bhopal - 31st July, 2021

Topic: The Showcase of Potential in Indian Economy

India’s GDP data for the recent quarter will be out soon. The growth is expected to witness the worst fall in 20 years. Coronavirus pandemic and subsequent lockdowns are believed to have played a primary role in pulling down the growth numbers. So far, the UK has reported the biggest slump in GDP among the world’s top 20 economies with a 21.7% plunge in the June quarter, its deepest contraction on record. India has reported over three and a half million cases of the novel coronavirus – third behind only the United States and Brazil. Continuing restrictions on transport, educational institutions and restaurants and weekly lockdowns in some states have hit manufacturing, services and retail sales, while keeping millions of workers out of jobs. Some private economists said the fiscal year that began in April could see a contraction of nearly 10%, the worst performance since India won independence from British colonial rule in 1947. Forecasts for the expected contraction in the GDP range from 15 per cent to 25.9 per cent, with a median estimate of 19.2 per cent, according to news agency Bloomberg.

However, with all this data Indian economy has given surprise recovery of GDP number with inflation, V-shaped recovery, GST collection, Government initiatives, confidence enhancement of consumer, Post Covid control, increased agricultural production, consumer’s spending in health care and immunity etc. Thus, this pandemic situation has given birth and support to many new things, new opportunities like start-up’s, new ways of thinking such as Edutech, Fintech, Meditech, OTT platforms etc. This conference will focus on these new opportunities and how these efforts will be strengthening the Indian Economy.

General Management:

1. Aatm Nirbhar Bharat : Making India globally competitive
2. Covid-19 : A boon for e-commerce industry
3. Work from home culture : A way of bringing service economic viability
4. Potential of tertiary sector in Indian Economy
5. Startups and Digital India
6. Health & Wellness economy
7. Building sustainable green economy
8. Make in India – India’s turning point
9. Public Private Partnership
10. Paradigm shift from full time employment to GIG employment
11. The power of unorganized sector
12. Contribution of cooperative societies
13. Reframing & Reforming of markets
14. Human Capital and Economy
15. MSME & cottage industry – New Initiatives

Finance :

1. Fin-tech in the new normal
2. Global financial crisis impact on emerging markets
3. Financial management of enterprises in emerging markets
4. Quantitative modeling in financial market
5. Empirical evidence in IPO’s & FPO’s
6. Modern crypto currency development
7. Behavioral finance

Marketing:

1. Marketing Challenges in the New Normal
2. Marketing Communications in times of crisis
3. Marketing Communication and Social Health Behaviour
4. Branding Practices and Brand Architecture in the New Normal
5. Public Relation Strategies in the New Normal
6. Globalization strategies post pandemic
7. Changing dynamics of new Supply Chain models
8. Pricing strategies in the new normal
9. Isolated but Connected customers: the new CRM perspective
10. Consumer behavior post pandemic
11. Demands of the new e-Marketplaces
12. Creativity & Innovation in the digital economy
13. Marketing of nutraceuticals

Human Resource:

1. Impact of Covid-19 pandemic on HR Policies
2. Changes in work practices for Gig workers during and after Covid-19 Pandemic
3. Innovative HR practices during Covid 19
4. Managing Worker mental well-being during and after Covid 19
5. People/HR Analytics: Role in future Organizations
6. People/HR Analytics: Role in future Organizations
7. Cross Cultural Communication
8. Green HRM
9. Challenges in Managing Millennial in a dynamic situation

All selected abstracts and few selected papers will be published in a UGC approved journal or book format carrying ISBN No. by Excel Publication.

For Guidelines on Abstract and Paper submission and other details, visit https://iper.ac.in/national-conference/