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Sameer Sharma

Sameer Sharma

Professor & Chairman-Research & Accreditations

MBA

Dr. Sameer Sharma is a distinguished academic and management professional with a B.Tech.(ECE), MBA(Marketing), Ph.D.(Management) and UGC NET. He has worked for 14 years in the industry in the field of Sales & Marketing. In his over 24 years teaching career, he has served as Director in BITM-MBA, Director & Dean in People's University, Bhopal and Maharishi University, Bilaspur, and as a Professor in Amity University, Noida and in Mody University, Lakshmangarh. He has over 65 publications to his credit including 2 books. He has supervised 09 doctoral scholars. Dr. Sharma is currently also serving as the Chairman of Indian Institute of Materials Management, Bhopal Branch. He has visited Leeds Metropolitan University and Aston University, Birmingham in U.K.

Total Experience: 38 years (14 yrs Industry, 24 yrs Academics)

Expertise: Marketing, Sales & Distribution, CSR

Books Publications:

1. Business Communication: A Textbook published by Pothi.com in 2025.

2. Management of Financial Services…..and their Marketing published by Pothi.com in Feb., 26.

Journal Publications:

1. “From Machine to Man – A Paradigm Shift,” Personnel Today, July-Sept. 2003. Kolkata: NIPM, pp 21-25.

2. “Values of Life in the Era of Globalization – Some Reflections “The Indian Journal of Commerce, Vol.60, No.1, Jan.-March, 2007, pp.85-89.

3. “Training – An Overview”, Pratibimba, The Journal of IMIS, Bhubaneshwar, Vol. 4, Issue – 1, Jan. – June, 2004. pp.85-89.

4. “Higher Education in India – Implications of Privatisation & GATS”, OORJA- Journal of Management & IT, Vol. 3, No. 2, May – Aug. 2005, Jaipur. pp. 22 – 26.

5. “Avenue Shree : Future Ahead”, Case Study in Marketing in “Cases in Management – Indian Experiences”, PIMR Monograph series 13/ 2005, Prestige Institute of Management and Research, Indore, May 2005. pp. 87 – 90.

6. “Change-Wishful or Dreadful,” Management Today, Vol. 4 (1) Jan.-June, 2003 pp.5-8.

7. “Global Leadership for Sustainable Growth”, Materials Management Review, IIMM, New Delhi, Vol.3 Issue 1, November 2006.pp 33-34.

8.“Global Competitiveness Through CSR And Ethics” Paper presented at the 3 rd Conference on Global Competitiveness of Indian Corporates at IIM, Lucknow on May 28-30, 2008.

9. “Performance Appraisal Revisited”, People’s Journal of Management, PIMR, Bhopal, Issue-2, April 2010, pp. 42-49.

10. “Good HRD Climate inevitable for Glocalization”, OORJA- Journal of Management & IT, Vol. 8, No. 2, May – Aug. 2010, Jaipur. pp. 63 – 66.

11.“Work & Worship-Spirituality at Work”, Prabandhan & Taqniki- Management Research Journal, Vol.4 Oct.2010, LNCT-MER, Indore. pp. 204-205.

12.“Educating the Educators: Capacity Building Essential for Successful ICT for Education in Indian Institutions”, Paper presented at AICTE Sponsored International Seminar, Published as a book article in Global Economic Meltdown-Response, Resilience & Revival Strategies, VNSIM & Indra Publishing House, Bhopal, 2011, pp.292-300.

13. “Factors involved in developing Commercial Friendship with customers in Retail Financial Services”, International Journal of Marketing, Financial Services & Management Research, April-June, 2012, pp.91-98

14. “A Study of Buyers’ Perceptions of Packaging”, Pragyaa – Journal of Management, Vol.2, Issue 2, July-December, 2011, MITS University, Lakshmangarh, Sikar.pp.27-32.

15. “An analysis of customer attitude towards banking services with reference to private sector banks”, People’s Journal of Management, Bhopal, Issue-4, December 2011, pp. 75-82.

16. “Achieving Global Leadership”,Prabandhan& Taqniki- Management Research Journal, Vol.6, August 2012, LNCT-MER, Indore, pp.301-303.

17. “Importance of Teacher Education”, Naveen Samajik Shodh, Vol.4, Issue 9, Nov., 2012.

18. “Determinants of Performance of Stock Broking Firms: A Perspective of Customer Satisfaction & Customer Retention”, Research paper published in the book ‘Mapping Business Excellence through Vision, Values and Vibrant Practices’, Excel Books, New Delhi, 2013, pp.78-90.(ISBN:978-93-5062-254-4).

19. “NPS –A Way to Plan for Retirement”, Prabandhan & Taqniki – Management Research Journal, Vol.7, August 2013, LNCT-MER, Indore.

20. “Planning for Retirement through NPS”, People’s Journal of Management, PIMR, Bhopal, Issue-5 & 6, 2012, pp.21-23. (Printed Oct.2014)

21. “Service Quality Indirectly Influences Customer Loyalty via Customer Satisfaction: Results from a Literature Survey”, Rajagiri Management Journal, RCBS, Kochi, Vol.9 Issue 1, June, 2015, pp.63-86.

22.“Potential and current scenario of Management Education in Bhopal”, People’s Journal of Management, PIMR, Bhopal, Issue-7&8, 2013, pp.59-64. (Printed Oct.2015)

23. “The Role of a Teacher and Education: A Study”, Naveen Samajik Shodh, Vol.6, Issue 3, May, 2014.(ISSN:0975-4431).

24. “A Comparative Study of Job Satisfaction Level of Regular Employees and Outsourced Employees of Rail Coach Factory, Nishatpura , Bhopal”, International journal of basic and applied research, Volume 8 Number 9, September 2018, pp.1289-1294.

25. “A Study on Factors Affecting Motivation and its Effect on Employees Performance of Public Sector”, International Research Journal of Business & Management, Vol.No. XI, Issue 3, March 2018, pp. 140-147.

26. “Investors Preference towards Saving & Investment”, IOSR Journal of Economics and Finance, Vol 9, Issue 5, Ver III, 2018, pp. 22-25.

27. “A study on Role of Technology in Indian Banking Sector”, Journal of Management Research and Analysis (JMRA) , Vol 5, Issue 1, 2018, pp. 370-375.

28. “Role of Mobile Banking- The Future of Banking Industry”, People’s Journal of Management, Issue 9 & 10, 2014(Printed 2017), pp.29-35.

29. “Work & Spirituality”, Journal of Sri Sri University, Cuttack.2018.

30. “Role of ICT in Education Sector: A Study of ICT Tools in Educational Setting”, International Journal of Management, IT & Engineering,Vol.8, Issue 5(1), May, 2018.

31. “A study on Customer Perception towards organized & unorganized Retail Sector”, Book Chapter in Evolving Management Strategies for India’s Growth, Indra Pub.House, 2015, pp.51-53.

32. “Retail Investors Awareness towards Stock Market Investment”, International Education and Research Journal, Vol.5, Issue 1, January 2019.pp. 12-13.

33. “The impact of EBIT and RONW on Market Capitalization of foreign investments”, Indian Journal of Vocational Education, Vol.23, April-Oct., 2017, PSSCIVE, Bhopal.

34. “Stock Market Knowledge of Investors and their Saving and Investment”, International Journal of Research in Management & Business Studies, Vol.6(1), Jan. to March 2019. pp.9-11.

35. “Retail Share Market Investors and Savings”, International Journal of Business and Management Invention, Vol.8, Issue 1, Ver.1, January 2019, pp.28-31.

36. “Global Competitiveness and CSR”, Materials Management Review, Vol. 16, Issue 8, June 2020. pp.14-18. ISSN 2320-0758

37. “Quality Education through Smart Classes”, Naveen Samajik Shodh, Vol.12, Issue 6, August, 2020.

38.”Charming’s Woes” Case Study published in IUP Case Folio,(ISSN: 0972- 5350), December 2021, ICFAI University Press, Hyderabad.

39. “SCM in Healthcare-An Overview”, Materials Management Review, Vol. 20, Issue 9, July,2024. pp.5-7. ISSN 2320-0758

40. “Fostering a Culture of Caring: Examining Student Perceptions of School Environment & Leadership”, International Journal of Creative Research Thought, Vol.12, Issue 8, August 2024. ISSN: 2320-2882. pp.1463-1465.

41.“The Impact of Organizational Culture on Creativity: A Case Study of HEG Ltd., Mandideep”, Asha Paras International Multidisciplinary Research Journal, Vol.1, Special Issue, Oct.2024.pp.31-43.

42.“ Effectiveness of specific educational methods: An analysis of socially disadvantaged students”, International Journal of Literacy and Education,(P-ISSN: 2789-1607, E-ISSN: 2789-1615 ),Vol.5, Issue 1, 2025.pp.104-107.

43.“ Supply Chain Management in Healthcare – An Assessment”, Journal of Emerging Technologies and Innovative Research (ISSN-2349-5162) , Volume 12, Issue 3, March 2025.

44. “Financial Awareness: A Survey of Students in Bhopal”, International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS), ISSN 2278-2540, Volume XIV, Issue IV, April 2025, pp.48-53.

45. “Constitutional Obligations, Economic Sovereignty, and the Evolving Role of the Public Sector in India”, International Journal of Academic Research (P-ISSN: 2348-7666), Volume-13, Issue-3, July-Sep-2026, pp.227-229.

Other Publications:

1. “Motivation as a Psychological Process to Achieve Job Performance in Sales Management”, Paper published in Madhya Pradesh Science Congress, 2005. pp. 137 – 138.

2. “Managing Change in Fast Changing Technology”, Paper published in Madhya Pradesh Science Congress, 2005. p.138.

3. “Training Evaluation and Effectiveness”, Paper presented at the Regional Convention of Indian Society for Training & Development Western Region on ‘HRD for Organizational Excellence’ on April 10, 2006 at Prestige Institute of Management and Research, Indore, Abstract published in ‘VISTAAR’, the Souvenir released on the occasion.p.15.

4. “Nature’s Law of Unity,” VNS Learning Curve, Vol. 1 (1), Oct. – Dec. 2003 p. 3.

5. “Corporate Leadership – Emerging Trends, ”VNS Management Today, Vol. V(1), 2004 pp.76-78.

6. “Nature’s Law of Giving,” VNS Learning Curve, Vol. 1 (2), Jan. – March 2004 p 2

7. “Nature’s Law of Giving,” The X-Man. Dec. 2004 p 47.

8. “Nature’s Law of Karma,” VNS Learning Curve, Vol. 2 (1), Jan. – March 2005 p 3.

9. “Towards Global Leadership – Tasks and Strategies”, Paper presented (and Printed) in National Seminar on “Marketing, Finance & Recruitment Perspectives in the Contemporary Management Scenario”, on 24th October, 2005 at Technocrats Institute of Technology, Bhopal.

10. “Global Leadership for Sustainable Growth”, paper presented at National Management Seminar on “Discovering India’s Potential for Global Leadership” at VNS Institute of Management, Bhopal on Oct. 22-23, 2005. Published in VNS Times Management Today, Vol. II, No. 1 & 2, 2006.pp.105-108.

11. “Packaging and Customer Buying Behaviour”, Research paper presented in National Seminar on “Managing Customer of Today” at Bansal MBA College, Bhopal on 14 –15, February, 2007. Abstract published in the Souvenir.

12. “Capacity Building in Agriculture for Global Leadership”, Paper presented at the National Management Seminar 2007 on “National Capacity Building for Global Leadership” at VNS Institute of Management, Bhopal on February, 21 – 22, 2007. Abstract published in Souvenir. p. 24 .

13. “Quest for Global Leadership – Get the Right HRD Climate”, Paper presented at the National Management Seminar 2007 on “National Capacity Building for Global Leadership” at VNS Institute of Management, Bhopal on February, 21 – 22, 2007. Abstract published in Souvenir. p. 34.

14. “Challenges in Managing Indian Brands”, Paper presented at National Seminar on “Current Issues in Marketing” at School of Management, LNCT, Bhopal on February 23 – 24, 2007. Abstract published in Souvenir. p.24.

15. “Surrogate Advertising – An Objective Approach”, Paper presented at National Seminar on “Current Issues in Marketing” at School of Management, LNCT, Bhopal on February 23 – 24, 2007. Abstract published in Souvenir. p.28.

16. “Consumer Protection – Whose Responsibility?”, Paper presented at the National Research Seminar on Consumer Protection & Consumer Welfare sponsored by Indian Institute of Public Administration, New Delhi and organized by Government D.B.Girls PG College, Raipur on September 12-13,2007.Published in the Souvenir. pp 5-8.

17. “Performance Appraisal Methods” – Paper accepted at the National Seminar on Contemporary Issues in Accounting, Commerce and Business Management organized by Indian Accounting Association, Gwalior on October 27-28, 2007.

18. “Achieving college Success-A Recipe for Excellence”, Scienxt Journal of Business & Management Studies, Vol.2, Issue 1.Jan.-June, 2024. e-ISSN 2584-2366.

19. “Building Strong Customer Relationships”, Scienxt Journal of Business & Management Studies, Vol.2, Issue 1. Jan.-June, 2024. e-ISSN 2584-2366.

20. Corporate social responsibility (CSR): evolution, frameworks, evidence and implications — An Indian perspective, Scienxt International Journal of Management Concepts and Practices, Vol.4, Issue 1. Jan.-June, 2026.

Industry Experience:

Muller & Phipps (India) Ltd., Mumbai, Wrigleys’, Bajaj Tempo Ltd.( now Force Motors Ltd.), Kurlon, Colgate Palmolive (India) Ltd., Tata Electronics, Bangalore (A Division of Tata Electric Companies, Bombay), International Instruments Ltd., Bangalore.