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Madhukar Saxena

Madhukar Saxena

Associate Professor

MBA

PhD from AISECT University Bhopal M.P., MBA in Marketing & HR with 14 years experience in academic and 10 years of professional experience in Institutional Marketing & Sales of varied goods (Industrial Paints, Fans, Small Appliances, etc), Professor Madhukar brings in balanced industrial and academic experience to the organisation.

Industry + Academic Experience: 24 years

Expertise: Sales & Distribution, Advertisement and Branding

Prof. (Dr.) Madhukar has completed his PhD from AISECT University Bhopal M.P., Done MBA (Marketing & H. R.) with 14 years experience in academic and 10 years of professional experience of institutional marketing & sales of varied goods (Industrial Paints, Fans, Small Appliances, etc), marketing & sales of white goods through dealers network and Insurance by networking of agents with leading organizations catering to unique customers like OEM’s, Govt. Departments, Defense Establishments (CSD, MES etc), Educational Institutes, Trusts, Religious Establishment,Construction Companies and Bulk Buyers, at different locations like Western U.P., Haryana,Punjab, Jammu and Part of Himachal and Rajasthan.

Journal Publication 

  1. Customer Preferences for Grocery Purchase from Unorganized Retail Outlets with Respect to Their Monthly Income in Bhopal. Madhukar Jayant Saxena, Dr Ranjan Kumar, JETIR April 2020, Volume 7, Issue 4, PP-869-877
  2. A Study of Preferences for Branded Apparel Shopping with respect to their Income in Bhopal. Madhkar J Saxena, Sujoy Sen; S. South Asia Journal of Multidisciplinary Studies; December 2020, Vol. 6, No. 11, 52-58.
  3. Chatterjee, R., Saxena M. (2014 June), “Malls: The Best Advertising and Promotion Tool: With Special Reference To Student Visitors To DB Mall, Bhopal”, International Journal of Research in Computer Science and Management, Vol. 1, No. 2, pp. 20-25.

Attended Work Shops / Conferences / Seminars / FDPs:

  1. Online AICTE STTP on “Marketing Management for Sustainable Development” by VNS Bhopal from 26/04/21 to 1/05/21.
  2. Online ATAL FDP on – ‘Technology Management” from 2020-12-14 to 2020-12-18 at Acharya Bangalore B School.
  3. Online ATAL FDP on – ‘Management Information System” from 2020-1-4 to 2020-1-8 at MEPCO Schlenk Engineering College.
  4. “Workshop on Statistical Application for Research” held at Oriental College of Management on 24-25 Jan 2014.
  5. “Case Writing Workshop” held at AISECT on 19-20 October 2013.
  6. “Research Methodology Workshop” held at AISECT on 12-13 Jan 2013.
  7. Seminar on “Renewable Energy for Sustainable Future” held at AISECT on 06 – 07 November 2014.
  8. Presented paper at “National Research Conference 2014” held at Vivekanand Education Society Mumbai 18- Jan 2014.
  9. Symposium on “Efficacy and Development Issues of Management Institutions Challenges and Change Agenda” at CRIM Barkatullah University on April 29-20 2009.