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Arjun Murti

Arjun Murti

Professor

MBA

Dr. Arjun Murti holds a Ph.D. in Management from Maulana Azad National Institute of Technology (M.A.N.I.T), Bhopal and MBA (Marketing & Finance) from Devi Ahilya Vishwavidyalaya (D.A.V.V.), Indore. He has 16 years of academic experience at postgraduate level of teaching management courses.

Academic Experience: 16 years

Expertise: Marketing, Services Marketing, Consumer Behavior

Prof. (Dr.) Arjun Murti holds a Ph.D. in Management from Maulana Azad National Institute of Technology (M.A.N.I.T), Bhopal and MBA (Marketing & Finance) from Devi Ahilya Vishwavidyalaya (D.A.V.V.), Indore. He has 16 years of academic experience at postgraduate level of teaching management courses. He served as Management Trainee for Grasim Industries Limited (Cement Division) Kolkata, Bihar & Jharkhand. Has travelled extensively in India and has been involved in collecting, planning, and implementing marketing intelligence projects for different products and services.

His journey towards academic profession started when he joined School of Business Management, Shri Vashinav Institute of Technology and Science (SVITS), Indore as a Lecturer. He also served Amity Global Business School (AGBS) Indore, (M.P.) an off-shoot of AMITY University Noida, (U.P.) as Faculty.

Dr. Murti has presented research papers in national and international conferences and has several international publications to his credit. His areas of research interest are Service quality, Services Marketing and Consumer Behavior. His cases and research papers have been published in a wide spectrum of Journals which include Journal of Health Management (SAGE Publications), Global Journal of Contemporary Management, Academy of Marketing Science (United Kingdom), International Journal of Engineering and Management Sciences, Prestige Journal etc.

His journey towards academic profession started when he joined School of Business Management, Shri Vashinav Institute of Technology and Science (SVITS), Indore as a Lecturer. He also served Amity Global Business School (AGBS) Indore, (M.P.) an off-shoot of AMITY University Noida, (U.P.) as Faculty.

Journal Publications

Dr. Murti has presented research papers in national and international conferences and has several international publications to his credit. His areas of research interest are Service quality, Services Marketing and Consumer Behavior. His cases and research papers have been published in a wide spectrum of Journals which include Journal of Health Management (SAGE Publications), Global Journal of Contemporary Management, Academy of Marketing Science (United Kingdom), International Journal of Engineering and Management Sciences, Prestige Journal etc.
  1. “Preferred Styles of Conflict Management by the Faculty members of various Educational Institutions of Bhopal, Madhya Pradesh” published in Unnayan – International Bulletin of Management and Economics, Pages 1-16,ISSN No.(2349-7165), Issue No. 1, Vol. 16 (2024)
  2. “The Impact of Emotional Appeals in Neuro-Marketing: Analyzing the Brain Responses of Consumers to Emotional Advertising Campaigns” published in International Journal of Enhanced Research in Management & Computer Applications, Page 23-32, ISSN No. (2319-7471), Issue No. 9 Vol. 12 (2023).
  3. Case study on “Global to Local : A Boon of Travel Agent” is published in the book “Writing and Teaching Cases: A Handbook for an Incredible Research Methodology and Learning” with BLUE ROSE INTERNATIONAL publishers (Prestige Institute of Management & Research , Gwalior) ISBN No. 978-93-5819-152-3
  4. “Insights on Marketing of Healthcare Services – Service Quality, Customer (Patient) Satisfaction & Behavioural Intention’s” published by ASIAN PRESS BOOKS, First Edition 2022 (ISBN No. : 978 – 93- 94636 – 32 – 3)
  5. “Delving into India’s Booming Medical Tourism Sector.” Published in India in the Next Decade – Managing Technological & Managerial Challenges & Opportunities (Indra Publishing House) ISBN No. (978-93-86303-78-3) in 2018.
  6. “Patient Satisfaction and Consumer Behavioural Intentions: An Outcome of Service Quality in Health Care Services.” published in Journal of Health Management (SAGE Publications), Page 549-577, ISSN No. (0972-0634) Print & (0973-0729) Online, Issue No. 15 Vol. 4 (2014).
  7. “Service Quality, Customer (Patient) Satisfaction & Behavioural Intention in Health Care Services – Exploring the Indian Perspective.” published in Journal of Health Management (SAGE Publications), Page 29-44, ISSN No. (0972-0634) Print & (0973-0729) Online, Issue No. 15 Vol. 1 (2013).
  8. “Impulsive Buying Tendencies among Indian Consumers at Shopping Malls – A Case Study of Indore City in Central India” published in Global Journal of Contemporary Management, Page 15-21, ISSN No. 2249-1899, Issue No. 1 Vol. 2 (2012).
  9. “A Study on Usability of Mobile Phones as Media in India” published in International Journal of Engineering and Management Sciences Vol. 2 [1] Jan. 2011 pp. 43-46 , ISSN 2229-6425(Print) & ISSN No. 2999 -600X (Online).
  10. “RURAL BANKING: A CASE OF NATIONAL BANK” Published in Prestige International Journal of Management & Research. ISSN No.0974-6080, Vol. 2 (2) July 2009 & Vol. 3 (1) Jan., 2010, Page 87- 90.
  11. “Consumer Preference Pattern of Health Care Services in Indian cities” published in Academy of Marketing Doctoral Colloquium Conference Proceedings in Coventry University, Coventry – United Kingdom (5th – 8th July, 2010). Page 147-152, (ISBN No. : 978 – 1- 84600 – 0317)
  12. “Competitive Strategies for Building Sustainable Indian Brands” published in EXCEL BOOKS – Strategies for Organizational Excellence. First Edition 2010, Chapter 1, PP. 3-10 (ISBN No.: 978 -81 -7446 -784 -3)

Seminars and Workshops Attended

  • Attended 19th E-Faculty Development Program on Case Writing & Case Teaching, presented a case on – Global to Local: A Boon for the Travel Agent during 1-4 April 2021 organized by Prestige Institute of Management, Gwalior.
  • Attended & successfully completed 5 days online Faculty Development Program on the theme “Inculcating Universal Human Values in Technical Education” organized by All India Council for Technical Education (AICTE) from 22nd – 26th December 2020.
  • Attended & successfully completed 16 Weeks AICTE approved Faculty Development Program on Annual Refresher Programme in Teaching (ARPIT) Course through Swayam (Online Refresher Course in Management) conducted by Banasthali Vidyapith, Rajasthan from 1st Sept 2019 – 16th Feb 2020.
  • No. of Paper Presentations done : Total No. 06
  • No. of Workshops/Seminars/Short-term courses attended Total No. 19
  • No. of Workshops/Seminars/Short-term courses organized Total No. 08
  • Consultancy Projects Undertaken 03
  • Invite Talks / Expert Lectures Delivered 07

Honors and Awards

  • Nominated as Subject Expert for AICTE Inspection for Management College Affiliations by Honorable Vice-Chancellor Barkatullah University (1st April 2022)
  • Recipient of Central Government fellowship for pursuing Doctoral Research Work (Ph.D.) at Maulana Azad National Institute of Technology, Bhopal (M.P.) from 1st Jan 2010 to 31st Oct 2013.
  • Awarded the CIM Charitable Trust Bursary of £300 (Three Hundred Pounds) for attending Association of Marketing 2010 International Conference from 5th July to 8th July, 2010 at Coventry University, Coventry, United Kingdom.