WWF – The Product Launch Simulation

WWF – The Product Launch Simulation

The one-of-its-kind Product Launch Simulation Contest – IPER’s WWF Market Wrestling is conducted where students of management courses showcase their business model simulation and marketing skills. Products categories are assigned like – Carwash Shampoo, Dairy Product (Ghee), Hand Sanitizers and Bicycles, judged by experienced Professionals from the Corporate Industry viz. Samsung Electronics, Mahindra Financial Services, Brittania Industries, Asian Paints, Amul, Vadilal and Bike Studios.



A Product Launch Simulation is an ideal practice for learning the nuances of Sales, Marketing, product manufacturing and its market placement for students of Management Courses. This Event at IPER has entered 16th Season. The Event itself has carved its own niche at IPER Campus amongst the students and Alumni who rate this event highly as a learning tool.

The MBA students demonstrate and showcase their product and plans via presentation. Also, the detailed market plans included – Market Analysis, Product Variant, Sales Plan, Costing, Retail Plan, etc.

This competition develops and enhances the management acumen and skills of the students and encourage critical thinking. The objective of organizing WWF Market Wrestling – The Product Launch Simulation Contest at IPER is to balance and establish a connection between the Education and Corporate world. Our guests/ experts also mentor the students to keep them at par with the real-world scenarios.



  • WWF -The Product Launch Simulation @ IPER, Bhopal is one of a kind initiative taken by a Management Institute. Being a part of IPER, Bhopal for a long time I really appreciated the event and the learning that it gives to the management student. These initiatives allow the student to understand a real business market scenario and help them prepare for the challenges ahead.

    Sujoy Sen, Assistant Professor, Symbiosis Institute of Business Management (SIBM), Pune Reply
  • Whether you’re an aspiring entrepreneur, a marketing enthusiast, or simply curious about the world of product launches, this simulation promises to be an immersive and enlightening journey.
    Step into the shoes of industry pioneers as you navigate the intricacies of bringing a new product to market. From market research and product development to crafting compelling marketing strategies, you’ll encounter the real challenges and triumphs faced by businesses worldwide. It’s the best platform for students. I judged this event many times and was always eager to be part of this activity. All the best👍

    Ashish Chaturvedi, Key Account Manager - Channel & Distributor Management - Pan India at Hasbro Toys India Pvt. Ltd. Reply
  • One of the stand out activities that IPER Bhopal Conducts and has been conducting over the course of many years – WWF, in its true sense is that competition which gives the students a taste of being an executive decision maker of a brand and helps develop hard and soft skills in the students at a very compressed timeline.

    Being in the shoes of a Product Designer who who have been tasked with competing with the heavyweights of the market in that product segment gives a new perspective of looking at management learning thats closer to the on ground reality.

    Right from the conceptualisation of the brand name, Identity, Positioning & target market till the time of the product launch virtually, WWF gives that edge to the students of IPER that they are thankful for their entire professional journey.

    Yash Thakur, Executive at CII Reply
  • WWF Marketing Simulation was a great experience. Designing the product launch, it’s marketing strategies, SCM plan and more really helped me and my team in understanding the process of post product development and was a great learning.

    Mustufa Husain - Executive at CII Reply
  • The WWF -The Product Launch Simulation at IPER, Bhopal, is a one-of-a-kind management activity. It is a living proof that business studies are not restricted only to books and class rooms. It not only prepares future business leaders for real-world business problems and challenges but also creates a wonderful environment of camaraderie and teamwork. The adrenaline-rush keeps the students on their toes, and the anticipation of the end reward keeps them in a nail-biting frame of mind. They end up becoming self-directed and entrepreneurial with skills in critical thinking, problem solving, and ethical decision-making. IPER, Bhopal as always, has been a front-runner and a pioneer in many aspects of management education in central India, and WWF -The Product Launch Simulation is a strong testament to that.

    Dr.Shiladitya Verma, Faculty-Business, Higher Colleges of Technology, United Arab Emirates Reply

Leave a Reply

Your email address will not be published.