The Writers Workshop at IPER UG

Research and literary community have organized the writer’s workshop on 03/09/2021 at 10:30-11:30 through the virtual platform. Around 148 participants of Second year students of B.COM/BCOM(HONS)/BBA have participated in the workshop. Dr. Nishtha Tyagi (An entrepreneur, HR Professional, Certified Corporate Trainer, Media Professional) was the guest speaker of the workshop.

Our expert of the session, Dr.Nishtha Tyagi  introduced us with the content writing skills, to create the best content and attract regular readers for the same. she encouraged the students to write their own blogs/books. During the session she explained thoroughly about different types of content to attract people with our content, to make effective headlines and to make content catchy and interesting. She explained the journey of content marketing strategy, the importance of content promotion, the domino effect of audience and sales and the introduction to metrics. The session was also followed by an interactive question answer round between the audience and the speaker, and it was the most exciting part of the session for all the students. The cooperation, discipline and punctuality in the students made this workshop a great success. After giving the vote of thanks to the speaker, the session came to end. We were really pleased to have a wonderful speaker like her.