A Good MBA program is a combination of excellent academics, live case simulations, Internships and a bundle of extracurricular activities focused towards the overall development of a student.

IPER being a student-centric institute has always been in the forefront of creating an environment which is conducive for the development of future budding managers. The institute attempts to stimulate all students and to help them with the necessary intellectual resources to become productive managers who can adeptly face the future corporate challenges.

ABOUT IPEREDGE

Cognizant as we all are of the changing corporate environment, IPER is known to embark upon new ways of imparting knowledge whether on field or in the class rooms. With the objective of giving the management students an edge over their peers from other B-Schools, the institute introduced IPEReDGE certification program- a unique industry orientation workshop delivered by Industry experts.

The objective is to create industry readiness among Management students by orienting them with the domain practices as followed in various industries.

IPEReDGE Certification is focused on three different functional areas namely – Sales Practices, Financial Practices and HR Practices. Each Functional certification has five modules covering different industry / domain to be conducted over a span of five days. The modules included Domain overview, competitive environment, Operational Aspects, Challenges and opportunities, Scope and expectations followed by application based exercises.

AN OVERVIEW OF MODULES ACROSS FUNCTIONAL PRACTICES

Day HR Practices Sales & Distribution Practices Financial Practices
1 Training & Development Digital Marketing

 

 NBFC

 
2 Talent Acquisition Consumer Goods Mutual Funds & Brokerage

 
3 Factory HR Media Sales Insurance(General & Life)
4 Regional HR/ Corporate HR Industrial / B2B Marketing Equity Research
5 HR Outsourcing E-Commerce Banking

HR PRACTICES

Training & Development Training Calendar, Training Needs Analysis, Performance Matrix,Developing a Competency Program, Formulating Content & Modules, Strategic Selection, Designing different types of Trainings, Career Planning for self & others, Training Budget Matrix, Post Training Evaluation etc.
Talent Acquisition Pre Recruitment & Post Recruitment activities such as Job Descriptions, Recruitment Process, Testing & Assessment, Interview Skills, Negotiating CTC, Recruitment Budgets,Trackers, Induction of Employees, Completion of all joining formalities, Maintenance of recruitment data bank.
Factory HR Labour laws / Labour welfare, Shop acts, Time office Management, Compliance of Factories Act 1948, Conflict Management / Resolution, Leave and Absenteeism, Personal Files and records, Industrial Training and Development, Workers engagement, Quality Circle, Worker’s Grievances, Wage Negotiations, Vendor related Issues, Factory Audit and Labour Disputes.
Regional HR/Corporate HR Manpower Planning, Job Design, Job Analysis, Job Description,Job Evaluation and Assessment, Work Measurement, Performance management system (PMS), Induction & exit interviews, HR Policies & System Implementation, Provident Fund–Calculation Compliances, ESIC–Calculation, compliances and Payroll Administration / Management.
HR Outsourcing Industry overview, Scope of outsourcing; Full Services or partial outsourcing, Industry segments, Consultants, Admin. Service providers, Technology enablers, Major outsourced functions such as Recruitment process, Payroll, Training, Third party employment, Admin services and Pricing models followed by outsourcing firms.

SALES & DISTRIBUTION PRACTICES

Digital
Marketing		 Difference between Traditional and Digital Marketing, Digital Marketing Road Map Design for a business, how to do targeted
Digital Marketing, Basics of Digital Marketing Architecture, Search Engine Optimization, Search Engine Marketing, Social Media, influencer marketing : Email marketing: Mobile marketing, web analytics.
Consumer
Goods		 Industry overview, Distributor and channel partner management such as Developing distributor capture plans, Maintaining
successful distributor relationships by analyzing performance of key channel partners, their ROI and contribution to sales growth, Outlet coverage and market penetration, Product mix and profitability
including Sales potential estimations, Overall market analysis and Customer relationship management.
Media Sales
 Industry overview, Product/Service proposition, Lead generation/client prospecting, Segmentation Framework, The Buyer Profile, Pricing process i.e. Demand pricing vs. supply pricing, Sell for share vs. sell for rate approach, Key decision areas such as Commodity vs. differentiated approach, Simple, single-unit pricing vs. complex packages approach and how they vary across different mediums.
Institutional
and B2B
Marketing
 Nature of Industrial marketing & understanding Industrial Markets:
Industrial Vs Consumer marketing, Dynamics of Industrial demand, types of industrial markets i.e. Organizations, Government agencies, Institutions, Understanding organizational  procurement process,Assessing Market opportunities, Sales strategy i.e. mastering the sales opportunity, Pricing decisions & approaches to it, pricing strategies, Marketing channels & promotion in B2B marketing, major advertising decisions, sales promotion, Commonly used commercial clauses commercial documents such as Enquiry, quotation, Letter of Intent, Purchase order, Order acceptance,
Proforma invoice etc.
E-Commerce Industry overview, Digital Business model such as B2B (MRO hubs, catalogue hubs, yield managers, exchanges), B2C (portal,
storefront, content provider, service provider, transaction broker, community provider, market creator), C2C, B2G; Tools & techniques of e-business Technology and Internet requirements, Website development and Hosting considerations, Web based Market Research, Digital Marketing strategy & customer acquisition such as managing website traffic, online sales promotion, Identifying Target Consumers, Understanding Online Behavior, Channel Planning, User
Experience, Revenue Generation, Business Operation and Laws, Regulation & compliance.

FINANCIAL PRACTICES

NBFC Industry overview covering Meaning of non-banking financial
companies as per RBI Act, regulatory set up, Distinction between
banks and non-banking financial companies, Different forms of
funding transactions such as Asset-backed lending business, Trade
finance, Unsecured personal loans, Project finance, Venture
finance, Mezzanine financing and subordinated loans, Financial
leasing and hire purchase, Risk management in NBFC business,
RBI regulation on NBFC business.
Mutual Funds
& Brokerage		 Industry overview, Mutual fund products, Operation of a mutual
fund company, Marketing, Distribution, Sales and Investor Services
related to Mutual Funds, Risk Management Associated with the
Mutual Funds Industry.
Insurance
(General &
Life)		 General Insurance; Industry overview, Practices of General
Insurance, Marketing of General Insurance such as Marketing
Infrastructure in General Insurance Business, Marketing Strategy,
Product Development, Pricing and Promotions, Distribution and
Servicing.
Life Insurance; Practices and Applications of Life Insurance
covering Concept of Life Insurance, History Principles, Products,
Distribution Channels. Underwriting and Claims Management and
Life Insurance Marketing.
Equity
Research		 Overview, Goals of Equity Research, Types of Research, Different
Approaches of Equity Research, Financial Statement Analysis,
Ratio Analysis – Liquidity Analysis, Common Size Statements,
Internal Liquidity Analysis, Operating / Risk / Growth Analysis,
DuPont Analysis – Return on Equity, Risk Analysis Inventory
Valuations and Practical Session.
Banking The Fundamentals of Banking, Commercial and Investment
Banking, Bank Capital Management, Risk Management, Retail
Banking, RBI – Roles / Functions, Type of Customer, KYC / AML
Guidelines, Documentation, Cash Operations, Fund Transfer, Third
Party Products, Customer Grievance Handling, ATM Operations,
Digital Banking; Channels & Products, Branchless Banking,
Marketing of Digital Banking Products and Payment Systems.
NBFC