Start
20/04/2019
End
Address
Opposite British Park, 11th Mile, Hoshangabad Road, Misrod, Bhopal (Madhya Pradesh) – 462026, India View mapSeason 13 of “WWF – The Marketing Wrestling” is going to be held on 20th April, 2019. An exercise to understand the competitive environment and strategic moves to launch a product in the market. Students are required to visit a marketplace, prepare a plan based on certain inputs, while the industrial experts will judge the plans and most effective one will win the competition.
Products Category of WWF Season 13:
- Food Delivery Services
- Organic Vegetables
- Herbal Tea
- Kids Breakfast Cereal
- Popcorn
Inputs for Product Launching and Evaluation Criteria:
The Launching Budget will be Rs. 25Lacs, while the Launch Duration is going to be 45 Days from 15th May 2019 and most cities of MP will be covered in the operation. Evaluation of all the teams will be done on the basis of Product Feasibility, Market Feasibility, Subjective Evaluation by Judges and Synchronization of all elements.
There will be 5 Activity Plans where students need to prepare questionnaire survey of 60 customers and prepar consumer survey analysis, retailer analysis. Participant are required to show the presentation of product launching and trade stall for promotion on the prescribes place etc.
The objective of the competition is to enhance the marketing skills, encouraging creative thinking of the students and developing knowledge through stimulation.
