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Bachelor of Commerce [BCom Advertising, Sales & Sales Promotion]

Being at the forefront of creative delivery, and by evolving innovative learning channels and techniques, IPER addresses the increasingly diverse needs of global businesses and the people managing them. A seasoned and dedicated team of competent in-house faculty and visiting experts, bedecked with state-of-the-art infrastructure, is in total sync with the demanding and dynamic contemporary business environment.

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DURATION:
3 Years, Full Time

Categories

B.Com Advertising Sales Promotion and Sales Management course aims at focusing on developing and managing ongoing relationships with customers, competitors, partners, suppliers and other shareholders.

 

Get Admission UpdatesAbout CourseBCom at IPER?Eligibility & FeesFAQ
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B.Com (Advertising Sales Promotion and Sales Management) course also emphasizes on the strong functional linkages between marketing and finance, accounting, operations, personnel, information systems, business communications and strategic management. Guest speakers from industry participate in teaching the programme to ensure that a balance is maintained between theoretical constructs and the practical aspects of business management.

BCom (Advertising Sales Promotion and Sales management) at IPER is laced with:

  • Addon Community Activities for developing all round abilities in a management professional.
  • Free Access to International Database Packages, exclusive IPER UG Students Club membership & access to E-Learning Web Portal.

B.Com (Advertising Sales Promotion and Sales management) Features

Graduate would be able to :

  • To evaluate the relationship between advertising and other sales promotional elements
  • To understand the specialized aspects of advertising, such as social, economic, legal, technological and ethical considerations.
  • To critically evaluate the roles of media and advertising on markets.
  • To understand the planning, research and production for creating an advertising message and campaign.
  • To bring about stability and accountability in the whole aspect of advertising and sales promotion education.
Our Tradition
With a tradition of excellence in consistently performing and keeping higher benchmarks than the competition, IPER stands distinctly apart in its pedagogical practices and teaching methodologies. The 2500+ strong alumni spread all across the world further reinforces this inspirational objective of IPER.
Learning in Action
At IPER, we dont just lecture. We incorporate learning pedagogies through simulation exercises, movies, fiction, cases, management games, using latest teaching methodologies and technology. Being at the forefront of creative delivery, and by evolving innovative learning channels and techniques, we believe that we can address the increasingly diverse needs of global businesses and the people managing them. A seasoned and dedicated team of competent in-house faculty and visiting experts, bedecked with state-of-the-art infrastructure, is in total sync with the demanding and dynamic contemporary business environment.
Academic Features
The goal of our BCom programme is to produce all round candidates. We inculcate critical thinking and evaluation, impart technological competence in a very practical environment.

Teamwork and Communication is an integral component of the programme. Students are assigned group projects that promote group learning and help improve the organisational and leadership skills. Through written and oral presentations, the students develop the confidence to effectively communicate their ideas in a corporate forum.

Pedagogy
Our pedagogy consists of a 3 pronged approach: Academic, Professional and Personal Development.

IPER has been adopting innovative teaching practices to ensure that the participants learn much more than the concepts taught within a contemporary classroom.

Subject & Curriculum
Subjects and Curriculum of B.Com Honors is as follows :

Curriculum:

 

Semester I

Foundation Course Compulsory
Accounting (Financial Accounting) Compulsory
Business Management (Business law) Compulsory
Applied Economics (Micro Economics) Compulsory

Semester II

Foundation Course Compulsory
Accounting (Business Mathematics) Compulsory
Business Management (Business Organization & Communication) Compulsory
Applied Economics (Micro Economics) Compulsory

Semester III

Foundation Course Compulsory
Accounting (Corporate Accounting) Compulsory
Business Management (Principles of statistics) Compulsory
Applied Economics (Indian Company Act) Compulsory

Semester IV

Foundation Course Compulsory
Accounting (Cost Accounting) Compulsory
Business Management (Principles of Management) Compulsory
Applied Economics (Banking law & Practice in India) Compulsory

Semester V

Foundation Course Compulsory
Accounting (Income-Tax Law & Practice) Compulsory
Business Management (Management Accounting) Compulsory
Applied Economics (Public Finance) Compulsory

Semester VI

Foundation Course Compulsory
Accounting (Indirect tax) Compulsory
Business management (Auditing) Compulsory
Internship/Project Compulsory
Applied Economics (Financial Management) Compulsory

Specialisation:

 

Semester I
Advertising & Sales

Semester II
Marketing Communication

Semester III
Advanced Advertising

Semester IV
Personal Selling & Salesmanship

Semester V
Management of Sales Force

Semester VI
Entrepreneurship Development
Student Clubs
A vital part of IPER experience is the Students Clubs. Its a vibrant community based on the diversity of our national student body and serves as an important network for alumni and the wider community. These clubs also organise various events through the year that gives an opportunity to every individual student to explore their personal interests and potentials.

Eligibility & Admission Procedure

 

For admission to Bachelor of Commerce (Advertising, Sales & Sales Promotion), a Candidate should have:

  • Passed 12th standard (or equivalent) examination and obtained at least 45% (40% marks for reserved category students)
  • Admissions is done by Higher Education Department, M.P. through an online process. Candidates should register online at DTE website, followed by choice filling for desired college/course/specialisation.

Fee Structure

Fee details (Session 2017) for B.Com (Advertising, Sales and Sales Promotion) Full-time Regular Degree Course at IPER UG:

  • Tution Fee* :Rs. 12,950/- per quarter
  • Caution Fee :Rs. 1,650/- (to be paid in First Quarter, refundable)

Bus Facility is free. The above mentioned fee includes all of the following facilities –

  • Free transportation facility
  • All career enrichment certificate courses
  • Access to all the intellectual informational database
  • Usage of Wi-Fi Internet all across the Campus
  • Access to IPER’s E-Learning Portal – Moodle

*-The Institute holds all rights to increase annual fee by maximum 6%

Admissions Bachelor of Commerce (Advertising, Sales & Sales Promotion) is done by Higher Education Department, M.P. through an online process.

Students have to complete registration process with MP Higher Education portal( mphighereducation.nic.in) for admission in any of the colleges of their choice. Its a four step process:

  • Step A: Collect College Code (College code of IPER is ins1465) and courses that you want to apply from MP Higher Education portal.
  • Step B: Register for admission, specify college-course preferences.
  • Step C: Generate & Print challan.
  • Step D: Pay challan and print application form.

After printing the application form , student need to get the application form verified from any of the listed government colleges

 What is the full form of B.Com?

B.Com stands for Bachelor of Commerce, at IPER the following 3-Year courses in B.Com are available – B.Com Honours, B.Com with Economics, B.Com with Marketing and Advertizing, B.Com with Principles and Practices of Insurance, B.Com with Foreign Trade Practice and Procedure

 

Which University affiliates Bachelor of Commerce (Advertising, Sales & Sales Promotion) Program at IPER?

Bachelor of Commerce (Advertising, Sales & Sales Promotion) is affiliated to Barkatullah University, Bhopal and is a 3-Year full-time programme.

 

How many seats are available in B.Com courses at IPER?

Current intake capacity in B.Com Courses are as follows –
B.Com Honours – 120 Seats
B.Com with Economics – 40 Seats
B.Com with Marketing and Advertizing – 15 Seats
B.Com with Principles and Practices of Insurance – 15 Seats
B.Com with Foreign Trade Practice and Procedure – 10 Seats
(SC/ST/OBC Quota is applicable as per the rules and regulations of Higher Education Department, Govt. of M.P.)

 

What is the Eligibility Criteria for getting admission in Bachelor of Commerce (Advertising, Sales & Sales Promotion) ?

Please refer the ‘Eligibilty and Fees’ tab .

 

What are the facilities included in the Fees?

The Fee Investment is on per semester basis which includes:

  • Free transportation from multiple points across Bhopal.
  • Access to online International Database Packages.
  • Exclusive IPER UG Students Community membership.