Bachelor of Commerce in Advertising , Sales Promotion and Sales Management

Advertising, sales promotion and sales management are an integral part of taking any product or service to the market and makes the prospects/customers aware of its product/service attributes.

In this context, B.Com (Advertising, Sales Promotion, Sales Management) aims at equipping students with finer nuances of Advertising, Sales Promotion, Public Relations and Sales force Management. This program enables the students to develop skills required for job in advertising, personal selling and salesmanship. On the other hand, a student also will be equipped with skills required to motivate and train the sales force and enhance their productivity

B.Com (Advertising , Sales Promotion and Sales Management) is a three-year full-time undergraduate degree course affiliated to Barkatullah University, Bhopal. Admission to this course is conducted through the Higher Education Department, Govt. of Madhya Pradesh, once every year. Read the ‘Eligibility & Admission’ tab to get more details.

The salient features of B.Com (Advertising , Sales Promotion and Sales Management) at IPER UG are as follows :

The IPER Tradition

With a tradition of excellence in academic performance and keeping higher benchmarks for itself, IPER stands distinctly apart in its pedagogical practices and teaching methodologies from its peer Institutions in the State. The 4500+ strong alumni working in various job positions and spread all across the world today reinforces this tradition to newer heights.

The IPER EDGE

Our meticulously designed academic programmes equips students with strong conceptual knowledge, analytical skills and the ability to put theory into practice in the real world. An Advertising Sales Promotion and Sales Management programme from IPER UG will:

• Provide strong conceptual foundation of Finance, Accounting and Taxation with special focus on Advertising, Marketing Communication, Online Marketing etc. to make students ready for higher studies in India & Abroad.
• Prepare students to harness existing and newly created opportunities in the dynamic field of Commerce & Marketing.
• Train the students in communication &  inculcate entrepreneurial skills.
• Develop analytical and reasoning skills in the students inorder to make them rational decision makers.

Academic Pedagogy

The goal of our B.Com (Advertising , Sales Promotion and Sales Management) Programme is to empower the students to grab the opportunities, being newly created in Accounting and Finance, Advertising & E-commerce as a profession fuelled by Globalization, Privatization and Liberalization. It aims to equip students with the knowledge and competence in the field of Finance and Accounts to pursue a professional career and / or furthering higher education. The salient features of Academics at IPER UG are:

• Practical based Class Teaching: The classroom lectures are designed keeping in mind that the student should be able to understand the concepts easily and at the same time he/she should also be able to visualize the applicability of the concepts in real life outside the classroom.
• Course Outline: At the core of Academics at IPER UG is the Course Outline. The Course Outline of every subject is given to the students on Day 1 of his college at IPER UG, so as to apprise them about the Topics to be studied, Text & Reference Books, Readings, Assignments, Classroom Activities, Web Resources, CCEs etc.
• CCE (Class Comprehensive Evaluation): Evaluating the students is necessary to check & ensure they are grasping the topics being taught in the class. This is done in every subject round the year through a judicious mix of various activities like Assignments, Presentations, Group Discussions, Industry Visits, Quizzes, Class Tests, Role Plays etc. keeping in mind the needs and requirement of the respective subject.
• HAM (Human Asset Maximization): Communication & Vocational Skills are an important ingredient to make a student ready for a job, higher studies or to take on the entrepreneurial instincts in him. HAM is an exclusively designed programme for IPER UG students in the form of round the year classroom sessions, engaging & challenging activities to hone up their Communication & Vocational Skills.
• Mentor Mentee Programme: Each student at IPER UG is guided by a pre-assigned Faculty Mentor. The Faculty Mentor keeps in touch with the students & parents on regular basis to appraise them about the student’s performance both inside & outside the classroom. The objective is to identify the key areas on which the student needs to focus and improve upon.
• Technological Facilities: To ensure that the students at IPER UG have access to the best available learning resources and material we have in place Classrooms equipped with modern teaching-aids, State of the Art Library & Hi-Tech Computer Lab. All important Notices & Teaching Material (Subject wise Course Outlines, Power Point Presentations, Readings, Cases etc.) are made available to students 24×7 through our Online Academic Portal MOODLE.
• Online Classes: In present time when the world is fighting the COVID-19 pandemic the Online Classes are being conducted at IPER UG powered by Google Suite of Apps (Google Meet, Google Calendar, Google Classroom, Google Jamboard etc.) to ensure that the teaching learning process runs smoothly. Each student is given an Official IPER UG ID soon after he/she takes admission in the college using which he/she can access the Google Suite of Apps and attend un-interrupted Online Classes along with Offline Classes as per the extant Government Guidelines.

Do More Be More – Live your Passion with IPER UG Student Communities

Nothing is as important as PASSION. No matter what you want to do with your life, be PASSIONATE – Jon Bon Jovi

At IPER UG, we strive to give to our students a Platform where they can realize and live their Alternate Talent… their PASSION…

Five vibrant and distinct Student Communities based on the diversity of student’s interest and potential are available to join. These communities are –

• Black Panther – Sports Community
• Annant Kunst – Arts Community
• Divine Hands – Corporate Social Responsibility Community
• Zeal – Corporate Interface Community
• Exploring Knowledge – Research & Literary Community

Each student community plans and organizes various events and activities related to the respective interest area in focus. The best part is that all the communities are run by the students & for the students under the guidance of their teachers. Students are free to join any of the communities without any restrictions.Students are free to join any of the communities without any restrictions. To know more about the events and activities, read about Events and Activities at IPER.

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Eligibility Criteria

For applying, a candidate should have passed 12th Standard (or equivalent) Examination from a Recognized Board as per the rules of Department of Higher Education, Government of Madhya Pradesh.

Admission Process

Admission in B.Com (Advertising , Sales Promotion and Sales Management) at IPER UG is strictly through the Online Counselling conducted by Department of Higher Education, Government of Madhya Pradesh. After declaration of Online Counselling Schedule by Higher Education Department, Government of Madhya Pradesh, follow:

Step 1: Registration & Choice Filling (Online) at MP Online Portal of Higher Education Department, Government of Madhya Pradesh (IPER UG College Code for Choice Filling is INS1465)
Step 2: Document Verification from Any Government College (Not applicable for MP Board students who are applying under the General Category as their documents gets verified Online during Registration & Choice Filling in Step 1)
Step 3: Declaration of Merit List (Online) by Higher Education Department, Government of Madhya Pradesh as per the schedule.
Step 4: Reporting and Payment of Tuition Fees in the allotted College.

To get assistance in applying for admission, please talk to our Counsellors at our Helpline Number: 9584770090

Scholarship

The IPERUG Meritorious Scholarship – 2022 rewards the meritorious students from their Day 1 of College life on the basis of his/her Percentage Marks in 12th Standard. The table below mentions the scholarship details for the First Year:

*Scholarship once awarded will be given for all years of the course

Year-wise Tuition Fees Payable (In Installments) for B.Com (Advertising , Sales Promotion and Sales Management) Batch 2022#:

B.Com (Advertising , Sales Promotion and Sales Management) First Year:

• First Installment (paid at the time of Admission): Rs. 28,050 /-*
• Second Installment (paid before 15th December): Rs. 26,400 /-

B.Com (Advertising , Sales Promotion and Sales Management) Second Year:

• First Installment (to be paid before 15th July): Rs. 26,400 /-
• Second Installment (to be paid before 30th December): Rs. 26,400 /

B.Com (Advertising , Sales Promotion and Sales Management) Third Year:

• First Installment (to be paid before 15th July): Rs. 26,400 /-
• Second Installment (to be paid before 30th December): Rs. 26,400 /-

The above-mentioned Tuition Fees includes the following:

• Access to all the intellectual informational database & Library Facility.
• Usage of Wi-Fi Internet all across the Campus & Computer Lab.
• Access to IPER’s E-Learning Portal – Moodle & Google App Suite.

Please Note:

• The actual Tuition Fees Installments payable will be a reduced amount as per the IPER UG Meritorious Scholarship 2022 table given above.
• * Includes one time payment of Refundable Caution Money of Rs. 1650/-
• The Institute holds all rights to increase annual fee by maximum 6%.
• Bus/Transport Facility from all the major areas of Bhopal City is provided free of cost to all the students for all the 3 Years.

Subjects in B.Com (Advertising & Sales) (First Year)

Foundation Subjects (Compulsory):

1. Hindi Language (Credits – 02)
2. English Language and Indian Culture (Credits – 02)
3. Yoga and Meditation (Credits – 02)
4. Environmental Education (Credits – 02)

Major Subjects (Compulsory):

1. Financial Accounting (Credits – 06)
2. Business Regulatory Framework (Credits – 06)

Minor Subject (Compulsory):

1. Business Organization & Communication (Credits – 6)

Elective Subject (Credits – 06) – Student will choose any 1 subject out of the available options at the time of admission.

Vocational Subject (Credits – 04) – Student will choose any 1 subject out of the available options at the time of admission.

Project Work (Credits – 04) – Student will choose any 1 option out of the following:

• Filed Work
• Internship
• Apprenticeship
• Community Engagement Service

Total Credits – 40

Frequently Asked Questions